7 Ways to Increase SEO

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A high ranking in Google’s search results means more than just that—it means profits because many people use search engines as the first step in making their purchasing decisions.
Google controls more than 90% of the search engine traffic in the US—so; it’s not surprising that the goal is to be number one in Google. A high ranking in Google’s search results means more than just that—it means profits because many people use search engines as the first step in making purchasing decisions. Here are 7 ways to start improving your website ranking today.
1. Develop effective keywords. When coming up with keywords think about more than your product or company name—think about how people would try to find what you’re offering. In other words, if you were searching for the same product, what would you enter? There are also resources available, such as Google Adwords and KeywordSpy that will assist you with things such as displaying the search volume or keywords that are working for your competitors. 2. Use metadata to differentiate pages. <meta> description tags aren’t visible to your visitors, but provide important clues for search engines as to the information that is contained on your page. They appear in the search engine results pages, and give the user an overview of the site. Google also uses meta description tags to differentiate web pages, so you should be careful that you describe each page differently to avoid any duplicate content issues. 3. Use unique titles. If you publish content that appears somewhere else on the Internet, you run the risk of being ignored by search engines because the algorithm will be looking for content that sets your page apart from others. Make sure every page on your site has a unique title that includes relevant keywords specific to that page. Titles are extremely important in search algorithms because they are the first thing people see when they look at a page of search results. 4. Remove repetitive wording. Again, unique content is vital to your SEO success. It can be tempting to include duplicate information on every page of the site. However, if there is not enough unique content on every page, you will run the risk of being penalized by the search engine for duplicate content. Therefore, it’s important that you remove repetitive wording from the website layout so that the content is not diluted in any way. 5. Create separate pages. To ensure your website ranks for a particular keyword phrase, create a web page targeted to that phrase with the keywords in the <title> tag, <meta> tags, <h1>, body copy and URL. It is important to create separate web pages for each product or service, as well as category. Unique pages ensure good user experiences because they will land directly on this page from the search engine results. 6. Use Google Analytics. Google Analytics is free analytics software that provides data about your site and how it is performing in search engines. Using this, you can determine which keywords, search engines and traffic sources are producing results. This data can also be used as a way of determining how to improve your site over time.
7. Maintain a Blog. Blogging gives you the opportunity to add fresh content regularly, and search engines thrive on fresh content. If you update your blog frequently, you will be giving yourself a distinct SEO advantage. Another advantage is that blogs can increase the size of your website over time, which provides a tremendous SEO benefit because you have effectively increased the website authority and created a higher number of pages to leverage with internal links.
Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.com/
Follow me on Twitter @chrislehan