NFC has leaped over QR codes in terms of public enthusiasm. Google instigated the matter in March, 2011 when they announced they no longer would be supporting QR codes in their Google Places. But Google is not entirely to blame― QR codes have fallen from favor due to poor construction, misuse and mostly because of the many inadequate marketing campaigns behind them. That being said, is the US ready for NFC?To succeed, NFC will need to be embraced by mainstream businesses and consumers. Businesses, retailers, financial institutions and the like will need to be convinced that NFC will be revolutionary and affordable. Consumers will need to be convinced that the payoff of NFC is worth the life change―in addition, it will also need to be as intuitive and simple as possible.In Japan, using NFC technology is second-nature. People use it as their wallet; for travel passes, event tickets, coupons, etc. mobiThinking believe that this massive educational process hasn’t even begun here. And, that very few of the recent press articles have really articulated what the technology will actually do for real-world business and consumers. Unless people understand what NFC will do for their business or their lifestyle, why should they care if Apple releases an NFC handset?This author believes NFC will become mainstream here in the US, but it will be a slow go of things. Currently, very few people have an NFC equipped phone. (Look for more solid market penetration somewhere in 2013, which is when Jupiter Research predicted, in 2008, that up to 700 million NFC-enabled mobile phones will be sold). The technological aspects such as backing from large and innovative corporations, government backing, extending current payment methods and manufacturing of chips, handsets and terminals will come in time. Perhaps a bigger hurdle will be consumer trust of the technology and their willingness to embrace it?Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.comFollow me on Twitter @chrislehan
31 Aralık 2012 Pazartesi
Is the US Ready for NFC?
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In Japan, tap-and-go mobile payments have been mainstream for years. Is the US ready for NFC? 
NFC has leaped over QR codes in terms of public enthusiasm. Google instigated the matter in March, 2011 when they announced they no longer would be supporting QR codes in their Google Places. But Google is not entirely to blame― QR codes have fallen from favor due to poor construction, misuse and mostly because of the many inadequate marketing campaigns behind them. That being said, is the US ready for NFC?To succeed, NFC will need to be embraced by mainstream businesses and consumers. Businesses, retailers, financial institutions and the like will need to be convinced that NFC will be revolutionary and affordable. Consumers will need to be convinced that the payoff of NFC is worth the life change―in addition, it will also need to be as intuitive and simple as possible.In Japan, using NFC technology is second-nature. People use it as their wallet; for travel passes, event tickets, coupons, etc. mobiThinking believe that this massive educational process hasn’t even begun here. And, that very few of the recent press articles have really articulated what the technology will actually do for real-world business and consumers. Unless people understand what NFC will do for their business or their lifestyle, why should they care if Apple releases an NFC handset?This author believes NFC will become mainstream here in the US, but it will be a slow go of things. Currently, very few people have an NFC equipped phone. (Look for more solid market penetration somewhere in 2013, which is when Jupiter Research predicted, in 2008, that up to 700 million NFC-enabled mobile phones will be sold). The technological aspects such as backing from large and innovative corporations, government backing, extending current payment methods and manufacturing of chips, handsets and terminals will come in time. Perhaps a bigger hurdle will be consumer trust of the technology and their willingness to embrace it?Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.comFollow me on Twitter @chrislehan
NFC has leaped over QR codes in terms of public enthusiasm. Google instigated the matter in March, 2011 when they announced they no longer would be supporting QR codes in their Google Places. But Google is not entirely to blame― QR codes have fallen from favor due to poor construction, misuse and mostly because of the many inadequate marketing campaigns behind them. That being said, is the US ready for NFC?To succeed, NFC will need to be embraced by mainstream businesses and consumers. Businesses, retailers, financial institutions and the like will need to be convinced that NFC will be revolutionary and affordable. Consumers will need to be convinced that the payoff of NFC is worth the life change―in addition, it will also need to be as intuitive and simple as possible.In Japan, using NFC technology is second-nature. People use it as their wallet; for travel passes, event tickets, coupons, etc. mobiThinking believe that this massive educational process hasn’t even begun here. And, that very few of the recent press articles have really articulated what the technology will actually do for real-world business and consumers. Unless people understand what NFC will do for their business or their lifestyle, why should they care if Apple releases an NFC handset?This author believes NFC will become mainstream here in the US, but it will be a slow go of things. Currently, very few people have an NFC equipped phone. (Look for more solid market penetration somewhere in 2013, which is when Jupiter Research predicted, in 2008, that up to 700 million NFC-enabled mobile phones will be sold). The technological aspects such as backing from large and innovative corporations, government backing, extending current payment methods and manufacturing of chips, handsets and terminals will come in time. Perhaps a bigger hurdle will be consumer trust of the technology and their willingness to embrace it?Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.comFollow me on Twitter @chrislehan
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