QR Codes and Nutritional Information

A very practical application involves the scanning of a QR codeto obtain nutritional information―McDonald’s is one such example. How many times have you wondered just how many calories are in somethingyou ordered at a restaurant or fast food restaurant? McDonald’s have answeredthat by putting QR codes on its packaging.  The initiative is a part of an ongoing effortto help customers lead a nutritious life and make informed choices. McDonald’swill continue the rollout in the majority of its restaurants by the end of2013. Read more about this at Mobile Marketer — McDonald’scontinues mobile reign with QR code push and at 2d code McDonald’s QR CodesRevisited

 Chris Lehan is a Director at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production ofcustomized printing and paperboard packaging). http://www.i-i.com/
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