Panda Cheese - Never Say No

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Copy: "Never say no to Panda."
(Nunca digas que no a Panda)

Agency: Advantage Marketing & Advertising/Elephant, Cairo, Egypt
Creative Directors/Copywriters: Ali Ali & Maged Nasar
Art Director: Hossam Fawzy
Production Company: The House
Director: Ali Ali
Producer: Hossam Fawzy
Editors: Mohsen Abdel Wahab & Azman
Sound Design/Arrangement: Hosny Ali
Lighting: Pedro Belray
Post Production: Azman

KitKat - Have a Breakism

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Rijksmuseum Twenthe in the Netherlands is running the Abstract USA exhibition from September 2010 through February 2011. In line with the succesful KitKat slogan, the agency added one more work of art to the collection, a painting that has no meaning whatsoever, to give people a break from all the modern art with multiple layers and deeper meanings. The big red canvas is what it is. Have a Break, Have a KitKat.

(El Rijksmuseum Twenthe de Holanda alberga la exposición Abstract USA desde Septiembre de 2010 hasta Febrero de 2011. En linea con el exitoso slogan de KitKat, la agencia añadió una nueva obra de arte a la colección, un cuadro sin significado alguno, para dar a los espectadores un descanso de todo el arte moderno y sus múltiples capas con profundos significados. El gran lienzo rojo es lo que es. Tómate un respiro. Toma un Kit Kat.)




Agency: UbachsWisbrun/JWT, Amsterdam, The Netherlands
Creative Directors: Martijn van der Werf & Thijs de Boer
Art Director: Marco Sluijter
Copywriter: Jeroen de Korte

Published: December 2010

Amnesty International - Chop pencils

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To raise awareness and drive activism about human rights violations in China with an emphasis on prisoners of conscience, torture and executions, the agency placed special chopstick packages at Chinese restaurants. The packages actually contained pencils and the following text as instructions: Tuck under thumb and hold firmly. Write the Chinese government to help end torture. Take further action at amnesty.org/china. Don’t let human rights violations by the Chinese government give China a bad name.

(Para generar conciencia social y orientar el activísimo hacia las violaciones de derechos humanos en China con énfasis en los prisioneros de conciencia, la tortura y las ejecuciones, la agencia emplazó unos singulares paquetes de palillos en varios restaurantes chinos. Los paquetes contenían lapiceros y el siguiente texto a modo de instrucciones: Enganchar bajo el pulgar y sujetar firmemente. Escribir al gobierno chino para ayudar a poner fin a la tortura. Ir un paso mas allá en amnesty.org/china. No permitir que las violaciones de derechos humanos a manos del gobierno chino den una mala imagen a China.)




Agency: Saatchi & Saatchi, New York, USA
Creative Directors: Josh Rubin & Jason Musante
Art Director: Michael Arguello
Copywriter: Bassam Tariq

Heart of the City / Auckland Council – Beautify Your City

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Colenso BBDO in partnership with the Auckland City Council found a way to diminish the visual impact of rubbish in the city. They turned the ordinary rubbish bag into a "bushy hedge", which formed garden beds when placed curbside, transforming the city streets image overnight.

(Colenso BBDO en colaboración con el Ayuntamiento de Auckland encontró una manera de reducir el impacto visual de la basura en la ciudad. Convirtieron las bolsas de basura ordinarias en "poblados setos" que formaban jardineras al ser emplazadas en el arcén de la carretera, transformando la ciudad en una noche.)






Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn & Jonathan McMahon
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam

New Straits Times - Perspective

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Copy: "Gain a deeper perspective with the New Straits Times."
(Adquiere una perspectiva más profunda con el Nuevo Straits Times.)

True cost of Rwanda's coltan, higher than expected.
(El coste real del coltán de Ruanda es mas alto de lo esperado.)

Exciting times ahead with new stimulus package.
(El nuevo paquete de medidas promete un excitante futuro.)

Contents of Russian timber ship questioned.
(Los contenidos de un barco maderero ruso puestos en tela de juicio.)


Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee & Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal & Benjamin Ng
Art Directors: Jules Tan & Jerome Ooi
Agency Producers: Jimmy Ong & Bridget Hong
Photographer: Loh Lin Shan (iRom)

The Invisible Ad - A Unique Audience Capture

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I can’t resist posting about great campaigns. I really like this ad campaignby LYNX Sunglasses. The invisible ad campaign was a concept created in anabandoned house in Sydney.All of the windows in the house were replaced with LED screens. To anyonepassing by, the house looked silent and lifeless. However, if you put your LYNXsunglasses on, the house turned into an ad. Albeit a little steamy, I think thecampaign is engaging and different. A unique way to capture an audience.

Alcatraz Delivery Service and A Philharmonic Surprise!

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Over the next few days, I want to post about some really neat campaigns. 

A Philharmonic Surprise
Recently, the Copenhagen Philharmonic surprised passengers in the CopenhagenMetro by hosting a flash mob. To help promote and celebrate the 2012/2013season, the orchestral flash mob performed and recorded their version ofMorning, from Edvard Grieg’s Peer Gynt. I would actually find this a superpleasant surprise during my commute. 






Alcatraz Delivery – Prison Food DeliveryService
To promote the first season of the hit TV show Alcatraz in Spain, Leo Burnett Iberia decided on a different wayto help promote and build hype for the show. The agency created a fast fooddelivery service called Alcatraz Delivery, which was actually based on anactual prison food delivery service. 
Each order is pretty much what you can expect from prison, and it was handdelivered by a prison inmate complete with accompanying police officer. Eachorder contained food and a package containing information about the show andthe Premier. They even went as far as to create a customer service line. Seethe case study below.