Nikon Paparazzi
The poster was created with lights and interactive sensors. So when commuters passed the billboard, the cameras would flash. Decked out with a red carpet, the billboard had a real paparazzi feel to it.
Fitness First - Weighting For the Bus
A gym chain in The Netherlands wanted to gain some new recruits during a time when most people are thinking about trimming down for the summer. The gyms bought out space at bus stops and transformed the bench into a weighing scale. Anyone sitting on the bench would have their weight in kilos appear on the ad poster. Congrats to N=5 for this innovative piece.
UNICEF Dirty Water Campaign
With a very low budget, this campaign brought awareness to New Yorkers who take clean water for granted. The organization bottled dirty water in 8 different varieties including Cholera and Malaria. The vending machine was placed in a central NY location and people were encouraged to purchase a bottle of water for $1.The machine engaged 7500 passersby
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