Fishing with QR Codes

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  Another clever use of QR codes involved passersby fishing for QR codes on Lexington Street in Soho, London. For a limited period leading up to their launch, the restaurant, Yoobi, covered their hoarding around the future site with fish that have QR codes on them.

The Temaki Sushi restaurant ‘Yoobi ‘is London’s first. Prior to opening, the future site stood behind a brightly painted green hoarding. Passersby could go fishing with QR Codes. Each black fish on the hoarding had its own unique QR code. “Winning” fish meant free Temaki. Every code revealed a different message, such as “Well done, you’ve caught the freshest fish around” or “Unlucky, your fish escaped”. Winners would then present a voucher during the first two weeks of the opening, which occurred in March of 2012. The physical codes stayed the same; they changed the messages, however, that were generated by each code, which meant the game would remain fresh. In other words, an unlucky fish one day might be a winner the next.
Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.com/Follow me on Twitter @chrislehan