QR Codes and Beer

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More and more clever uses of QR codes are cropping up—they are not so ho-hum anymore. Guinness have incorporated a QR code into a beer glass, which appears only when filled with their dark brew.


Another clever use of QR codes, which is similar to the 3D sunlight activated code that created a code by casting a shadow, has been created by BBDO, New York.  BBDO have created an etched code on a beer glass that is literally activated by the Guinness product—once poured into the glass, the beer's black color fills in the code; regular colored beer will not have an effect. The code resolves to tweets about the beer, Facebook status updates, and even launches exclusive Guinness content, such as providing the ability to download coupons and promotions. A year ago, the campaign was a real hit—in fact; the campaign was a gold winner at the 2011 John Caples International Awards. It has gone viral now and, unfortunately, the original landing now resolves to a parking page on domain registrar GoDaddy.com. What a disappointment to the thousands of people who have scanned the code.
Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.com/

Follow me on Twitter @chrislehan