Heart of the City / Auckland Council – Beautify Your City

Colenso BBDO in partnership with the Auckland City Council found a way to diminish the visual impact of rubbish in the city. They turned the ordinary rubbish bag into a "bushy hedge", which formed garden beds when placed curbside, transforming the city streets image overnight.

(Colenso BBDO en colaboración con el Ayuntamiento de Auckland encontró una manera de reducir el impacto visual de la basura en la ciudad. Convirtieron las bolsas de basura ordinarias en "poblados setos" que formaban jardineras al ser emplazadas en el arcén de la carretera, transformando la ciudad en una noche.)






Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Additional Creatives: Lisa Fedyszyn & Jonathan McMahon
Photographer: Stephen Langdon
Retoucher: Kevin Hyde
Designer: Renee Lam