14 Eylül 2012 Cuma

The Invisible Ad - A Unique Audience Capture

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I can’t resist posting about great campaigns. I really like this ad campaignby LYNX Sunglasses. The invisible ad campaign was a concept created in anabandoned house in Sydney.All of the windows in the house were replaced with LED screens. To anyonepassing by, the house looked silent and lifeless. However, if you put your LYNXsunglasses on, the house turned into an ad. Albeit a little steamy, I think thecampaign is engaging and different. A unique way to capture an audience.


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