Are QR Codes Hip?

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Many people don't understand what QR codes are or what to do with them.
Young folk are often an indicator—so, do college students know what to do with a QR code? A demographic recently found that nearly eight out of 10 college students had no idea what to do with a QR code. Although about 80% of students owned a smartphone, only about 20% were able to successfully scan the example QR code they were shown. And, approximately 75% said they were unlikely to scan a QR code in the future.
I have vacillated in my opinion of the usefulness of QR codes—currently, I am on the side of being “underwhelmed.”  QR codes are supposed to make it easier for people to use their phones to connect with information (read: short URL/sub-domain as an alternative?)—many campaigns seem to accomplish everything but that.

Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.com/
Follow me on Twitter @chrislehan