Datamatrix Advantages

To contact us Click HERE
Generally speaking, choosing to use a QR code or a Datamatrix code is negligible. However, Datamatrix codes do have some advantages over QR codes.

The best reader apps will read both, anyway. However, Datamatrix is more efficient, has better error correction, a better finder pattern, etc. While advertisers have been quick to adopt QR codes, the two codes are visually similar enough that someone would not be any less inclined to scan a Datamatrix code. Datamatrix is the code of choice for industry groups for use in their supply chains—commerce for aerospace, automotive, healthcare, pharmaceutical and nutraceutical, electronics, etc. Also, Datamatrix performs better when marking products directly (for example, printing on a variety of surfaces such as plastic or metal) and can be printed with a much smaller footprint. In addition, Datamatrix codes are approximately 20% more efficient than QR codes. Meaning, they can be that much smaller and contain the same amount of data, or the same size code can be read from 20% further away.
Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.com/
Follow me on Twitter @chrislehan