MasterCard will empower movie goers with the ability to place a popcorn order by scanning a QR code or tapping an NFC tag, taking your order for whatever drinks and snacks that you want to have to accompany your movie watching—the application is known as QkR. Since all orders are scanned, there are no long lines to worry about, and the staff can just concentrate on delivering orders to the seats without having to worry about manning a cash register. Currently, the MasterCard initiative is being tested out at Hoyts La Premiera theaters in Australia.
Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.com
Follow me on Twitter @chrislehan
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