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NFC tags scan very reliably and quickly; the chips can be in a stationery place and easily be reprogrammed when the information needs to change.
Currently, there is a very small density of phones in US customers’ hands that are equipped for NFC. (Look for more solid market penetration by around 2014.) In 2008, Jupiter Research projected that up to 700 million NFC-enabled mobile phones will be sold by 2013, representing up to 25 percent of the market at that time. Google and Amazon are working to make platforms for NFC marketing in bulk. Currently, unless there’s a massive shift in the way the chips are produced, NFC is very much cost prohibitive. Today, a person can generate a QR code for free online, and print it on just about anything.
The capabilities of NFC such as mobile payments, location-based navigation and POS will replace QR Codes in many cases. However, when it comes to print collateral, QR Codes are wide spread, affordable and cost little or nothing to create. Not to mention, they can be created by anyone. Prediction: We will not be saying goodbye to QR codes anytime soon. Also, there remains security and privacy concerns, which has yet to be resolved with NFC. Unless world-class security features are developed, the public may be hesitant having their financial and personal information broadcasted.
Chris Lehan is the Director of Product Development at Impressions Incorporated (a multi-color printer in St. Paul, MN specializing in the complete production of customized printing and paperboard packaging). http://www.i-i.com
Follow me on Twitter @chrislehan
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